CPIT had been considering cinema for some time as a way to capture the minds of a young audience. Knowing that an entertaining medium demands an entertaining advert, we came up with the idea of using stop motion to tell the story of how to achieve success. ‘Pop-up’ style messages were crafted by hand and photographed – 1500 images in the course of a single day. These were then edited together with locally sourced music to create a lively, on-brand 60-second spot.

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