Ana Andjelic, Planning Director, HUGE.

The creative of the digital world is vastly different from its traditional predecessor; where creative once represented the astounding idea comprised of art and copy, or a brand identity turn cultural icon. Now the best work is about coming up with relationships and interactions that connect people into networks — potentially never ending, always in beta. The era of strategic creative has begun, and the best campaigns are being executed by the most unlikely of sources. Let's have a conversation with Ana as she shares her insights from Groupon, Best Buy Shopkick, SCVNGR, and more — illuminating how brands can leverage new approaches to great effect.