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Sprint and Mindshare NYC recently ran a Crisp-powered mobile rich media ad on Yahoo! Mobile to promote the Samsung Epic 4G. This campaign utilized a custom Adhesion ad placement and expanded to full screen with a transparent overlay, featuring multiple panels with videos.
The WSJ called this an 'Intercept Campaign' as it was intended to get iPhone users to see and Android device and think about switching carriers as a result of the slick creative.
online.wsj.com/article/SB10001424052748703548604576037542299484496.html
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