Inspired by the unique personalities of New Yorkers, #HMNYC is an interactive sculpture that allows users to upload messages via twitter and photos from the in-store photobooth to create their own experience with the window display.
The piece is comprised of a 46 ft long skyline of New York City embedded with 18 monitors that display live Twitter messages and pictures from the automated photobooth.
It was installed in the flagship H&M store on 42nd Street & 5th Avenue, NYC from November 2010-February 2011. Over 5000 people participated in the HMNYC project during the holiday season.
For more information on the project or those involved go to hmnycproject.com
If you have any questions please contact us at firstname.lastname@example.org and leave comments below.
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