Music: Dj Budha
Featured: onedotzero 08

Denmark's national broadcaster DR (Denmark's Radio) came to us with a clear objective for its annual music award show "BOOGIE PRISEN": create something fun that would inspire kids to be creative. The concept moved away from flashy, high gloss graphics to a hand-made stop motion aesthetic. The idea was that it's fun to color outside the lines. Ink art doodles became full-color illustrations spreading over floors and walls. Paper cut-outs clicked into interlocking steel shapes spelling out the Boogie name. For this energetic, fast-paced piece, we re-discovered what it means to be a kid, to imagine and create with enjoyment being the only goal.

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