What’s that tantalizing scent in the air? Smells like new clothes yo! There’s never more excitement around Мишка than right before a brand new collection drops. Just knowing all the killer new shit we’ve got in store for Spring 2011... we can’t take the anticipation!

The lookbook for all of Spring 2011 will be unveiled to the world in the coming days, but we’ve decided to give you a little taste. A Мишка amuse bouche. Matthew Caron (AKA The Vidiot) shot all this footage of our lookbook shoot (yeah, we’re meta. What of it?), and put together this succulent little teaser video. As you can see, we’ve chosen a bunch of our favorite musicians from the greater NY area to model all our new duds.

This lookbook features the likes of (deep breath): Neon Indian, Suckers, Das Racist, Roofeeo, Creep, Hussle Club, Fostercare, BL§§D OU†, AraabMuzik, AC Slater & The Captain (of Trouble & Bass), as well as recent Мишка Mixtaper Stalley, all shot by the lovely and talented Marley Kate.

You might be saying to yourself “damn, thats a lot of really awesome artists. But they’re all so different!” Well, we don’t try to get boxed in by little things like a single genre. This brand was built around the eclecticism and we love and support a variety of incredible artists. Hell, if Mozart was still alive we’d be hookin’ his shit up, no doubt. You’ll also of course notice an abundance of dope threads in this clip (including your first peak at our Psychic TV/Genesis Breyer P-Orridge capsule oh my!) so be on the lookout for the lookbook AND the collection, both coming soon.

Directed by Matthew Caron | yrfriendmatthew.com

FEATURING:

Neon Indian | neonindian.com

Suckers | suckersmusic.com

Das Racist | dasracist.net

Roofeeo (of The Death Set and Ninjasonik) | roofeeo.com

CREEP | officialcreep.com

Hussle Club | myspace.com/hussleclub

Fostercare | f8stercare.com

BL§§D OU† | soundcloud.com/blissedoutnyc

AraabMuzik | twitter.com/araabmuzik

AC Slater | djacslater.com

The Captain | myspace.com/thecaptain666

Trouble & Bass | troubleandbass.com

Stalley | twitter.com/stalley

Marley Kate | marleykate.com

MUSIC:
"Ephemeral Artery" by Neon Indian
"Nuthin' Like Araab Muzik" by AraabMuzik

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…