Digital Kitchen was asked by Ogilvy to help create a campaign for AmEx's Zync card. Based on the idea that "the world is full of blank canvases," we developed the look and matched-composition technique that would be used for all of Zync's on-air and print advertising. We also concepted a long list of scenarios for our figurative blank canvas and created style frames for each one.
As art director on this project, I helped determine the final look and feel of the campaign both on set and off. I worked with Lisa Frantz to design the sets and props for our live action shoot, as well as directing wardrobe, hair and makeup on set. In post production, I worked with a team of artists to polish everything off.
Passion Pit, Andrew Bird and The Antlers all contributed their own versions of the soundtrack.
Director: Rama Allen
Executive Producer: Abbe Daniel
Art Director: Ben Grube
Concept Development: Ben Grube, Bryce Wymer, Rama Allen
Designers: Ben Grube, Audrey Davis
Animation/Compositing: Dan DeGloria, Michael Queen
3D Modeler: Parthiban Swaminathan Elangovan
Editor: Ryan McKenna
DP: Martin Ahlgren
Producer: Jon Hassell
Line Producer: Dawn Rose
Music: The Antlers
Production: Digital Kitchen
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