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31. SEOmoz Whiteboard Friday - Implementing Keyword Research
1 year ago
Often times people understand the process of Keyword Research, but don't quite know what to do with that beautiful, targeted, nicely-ordered list of lucrative keywords once they have it.

This week Rand goes through the process of what you should consider to actually put your keyword research and targeting into action. We'll look at things like how to order work by site hierarchy and keyword demand, assign tasks to different key members of your team, and evaluate the timeframe you'll need to see results in the rankings.

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11 Likes

  • Laurel LaFlamme 9 months ago
    Your explanation of the process is excellent, as is the presentation but "...Developers for the the Linking Stuff" is an oxymoron. Ya know, two things that don't go together.

    However, in reality, if Developers had any sort of clue about internal and external linking strategies, then Amy, Fred and Bob over there would not be in the brainstorming pickle they are in in the first place.

    In my neck of the woods, Developers could care less about learning a thimble-full of SEO and implementing it. They act as if that is grunt work beneath them. At times it very frustrating.

    Now more than ever before it is crucial that everyone involved on a project have an excellent working knowledge of SEO principals.

    After all, a "pretty website" with a killer data base that is well developed is pretty mute if no one finds it.

    That should be the impetus for everyone to work better as a team to get the Client the best results possible.

    Someone's Life's Work is nothing to be toyed with.
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