This animation started off as a styleframe I made a year ago, but never touched.
When I revisited the styleframe, I came up with the concept of "hidden messages".
It all started with me asking myself, what is Mobile 1 oil, and what does it even do?
After finding out that it cleans the inside of your engine, it made me think a bit more.
How does one know if their engine is clean? The outside could be clean as a whistle,
but the inside could actually need some serious help. Thus the concept of underlying
messages and problems was born. So, I used battered metal as a texture/style to communicate
underlying problems, and a dirty engine. I also used a lot of negative and positive space
that would reveal what the product is used for and how it can help. So, once you use the
product, your engine will be super clean, like the end of the animation.
Also, the audio track is: Jimi Hendrix - Freedom
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