Frater Clothing S/S 2011

Shot by Slow Motion. Set to a soundtrack LA band Ritualz, the film sees each piece in the line captured on models moving through the air in slow motion - made possible by the Redlake camera which shoots at 8,000 frames per second. Through using this new technology, Frater hopes to bring consumers a new way of viewing the collection and its intricacies – creating a more intimate way for the viewer to connect with the collection.