Capital FM, Jingle Bell Ball
Capital FM & Social came to us with a unique challenge, to create a dancing polar bear for video screens at their annual 'Jingle Bell Ball' concert at the O2 in London.
Bigman designed the look and motion of the bear to be appealing and reflect the Capital FM brand values of family fun and light entertainment.
A short timescale meant that we had to simultaniously develop the bears anatomy, fur, animation and final look. Tight communication was the key to making sure that the client, ad agency and all our technical departments were all kept in the loop.
In the end the final bear featured over 2 million individual hairs! It was amazing to see our bear up on the big screen with Kylie Minogue in front of thousands of screaming fans.
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