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Big ideas are bigger than cars. Our friends at Saatchi & Saatchi LA came to us with a challenge - create 6 stop-motion spots in less time than it took Coachella to sell out. The campaign promotion is two-fold -- tout how Toyota repurposes it's innovative automotive technology in the non-automotive space, and to hype the contest wherein users submit their ideas on how Toyota's technologies can be used to make the world a better place.
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