The future of Social Search investigates how Search and Social fit together, influence one another and how Facebook Advertising will be the next big thing.
Facebook offers an opportunity to deliver highly tailored and targeted brand and direct response campaigns to audiences of any scale, from a single town all the way up to global communities. CPC and CPM are typically very low, and the micro-targeting against demographics is very effective at acquiring new customers. This complements typical search-based campaigns, which often target existing customers.
I Spy demonstrates how Upcast has been utilised to deliver outstanding results harnessing the benefits of search advertising from Facebook's hugely engaged audience.
Upcast– is I Spy’s next generation of social media management technology which greatly extends the native Facebook ad management system, allowing large campaigns with thousands of ad variations to be run with very little effort.
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