A long standing public relations professional, Joseph Thornley was one of the first to adapt to the changing PR industry by becoming a blogger in the early days of PR blogging and used the experience to apply the right social media to the right client. Joseph is the CEO of Thornley Fallis, a full-service public relations firm that helps companies and organizations build relationships with customers, client and stakeholders by integrating social media with public relations, creative design and word of mouth communications.