Only Hearts showcasing at the Curve Ny lingerie show Feb 22. Only Hearts began in 1978 on Columbus Avenue in New York City. The original boutique was a tiny, outrageous temple to all things heart-shaped. Its uniqueness caught the attention of the neighborhood and the newspapers; in February, when lines of customers snaked out the door and down the block, news crews labeled Only Hearts '...a shop for the shameless romantic' and the first stop in one's search for the perfect Valentine. Neighbors, hipsters, tourists, and celebrities became enthusiastic regulars. And the iconic New York City heritage brand was born.

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