How Entertainment Education can Increase Effectiveness
When PricewaterhouseCoopers needed an effective way to teach employees about derivations, it did something that innovative companies around the globe are learning to do: make the experience fun. So PwC created a game about mining in outer space. It worked.

As the industrial rock band Nine Inch Nails got ready to release a new album titled Year Zero, it launched an "alternate reality game"using websites, tee shirts, USB drives found on public bathroom floors, hidden codes on music CDs, and moreto drum up interest in its music, as well as to motivate fans to political action. Thousands responded.

Businesses, educators, and social change experts from many fields around the world are increasingly tapping into the power of entertainment to train employees, influence public opinion, change social perspectives, and increase sales. Join Steve Halliday, a business owner and PhD fellow in communication, as he shows how insights from the world of "entertainment education" can help you to increase the effectiveness of your most important messages.

Steve Halliday is President of Hothouse Enterprises, Ltd
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