When people are excessively concerned about a small risk, the biggest problem isn't figuring out what to do. It's getting your company or agency to do it.
After a six-minute introduction, this 76-minute video is devoted to three kinds of barriers to implementation ... and ways to overcome them:
1. Cognitive barriers (34 minutes) -- the "yes buts" that organizations give as their reasons for not moving forward.
2. Organizational barriers (18 minutes) -- the characteristics of organizations that actually keep them from moving forward.
3. Psychological barriers (18 minutes) -- the reasons even people who consider themselves committed may hesitate to move forward.
When the American Industrial Hygiene Association produced this video (in VHS format) in 1994, I wasn't yet routinely using the term "outrage management." In the terminology I now use, this video is all about overcoming barriers to outrage management.
For the record, AIHA no longer distributes the video and has given me permission to post it.
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