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What does "being a man" mean - does it mean fighting through a crowd to get film tickets for your partner and you? Does it mean waiting patiently for your wife to fix her slipper? Does it mean wearing a condom while having sex?
Breakthough's PSA for the "What Kind of Man are You?" campaign captures a moment in the life of a young couple. As they're on their way to catch a film, the girl's slipper breaks. What happens next leaves her thinking.
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