This is a looping video for the communication strategy of the ficticious sub-brand "Pure&Wild" for a supposed new line of Ecco shoes. It was part of a larger project consisting in the launching event, supportive material and website: avoltamedia.com/pureandwild/index1.html
The video is vaguely based in the Myth of Persephone and portrays the change of seasons from winter to spring. It intends to transmit a determinate feel or mood through allegorical imagery. The soundtrack is meant to be part of a play-list embedded in the website.
CAMERA: Panasonic HDC-SD700 / EDITING: Final Cut Pro 7.0.3
Model: Ragnheidur Thorgrimsdottir
Original idea and camera work by Albert Volta
(Semester Exam Project) Nordic Multimedia Academy (NoMA) at Hansenberg - Kolding, Denmark
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