Over the course of a year Material Group directed and produced a series of commercials for the Adidas® Impossible Is Nothing, Fast Don’t Lie and Game Face campaigns. Working with agencies 180LA and Isobar SF, the shoots featured Dwight Howard, Derrick Rose, and pop musician B.o.B. The spots aired at various times throughout the year with heavy play during the NBA All-Star Game.
Brand | Adidas®
Agency | 180LA
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