We don’t realize it, but our stomachs take a beating on vacation. Late nights, fruity drinks and whatever else you can think of. Material Group was tasked with communicating the digestive backlash in an innovative way within a 300 by 250 rich media unit and positioning All-Bran® as the cereal that gets you back on track.
The solution came in the form of a 3D animation starring a dashboard Hula Girl. Hula Girl was brought to life from hand drawn sketches by our Visual Effects team and rendered in house. Camera movement and environments added to sense of realism as she bounced along the highway.
An accompanying 728 by 90 unit was designed and animated as well featuring a traveler on a moving sidewalk of an airport.
Brand | All-Bran®
Agency | Leo Burnett
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