Fashion Promo for John Lobb shoe company (
A traditional handmade shoe brand (est. 1866) commissioned by The Communications Store (

Each pair of shoes takes 190 steps to make so the idea was to multiply the number of steps taken by just one model.

Shot on 5D mkII in one day at Hoxton Street Studios

Studio footage and edit by Three-Fold (
D.O.P - Fabio Calascibetta

workshop footage shot by

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