Brainstorm principal, Ed Illig, speaks on the importance of a user-friendly website.

In his talk Ed cites three very different market sector case studies: Anderson University, a higher education site, Lumina Foundation a non-profit site, and RCA, a commerce site.

Using these examples Ed describes what user-friendly means in different spaces and where he sees things heading in terms of user connection, pragmatics, usability, brand, metrics and more.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…