This is the case study for a social media campaign I worked on while at Modernista!

Food Should Taste Good makes delicious, all-natural tortilla chips. To raise awareness for the brand and encourage trial, we developed “Follow the Flavors,” a social media campaign that capitalized on the fans’ loyalty to different flavors. The goal was to increase the brand’s Facebook fan base from less than 10,000 to 100,000 by the end of 10 weeks. We reached it in 48 hours.

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