What is green? Who is green? Isn't green just, well, common sense after all? As more and more people start to recognize the impact they can make by doing little things to make the planet better, it will re-shape their expectations of products, companies and innovation. Welcome to the greening of the back yard, as Urban Homesteading shifts the landscape for all brands.

Bassett & Partners is a Brand Strategy and Design Thinking company based in San Francisco. Our focus is uncovering emotional truths that are used to make better products, advertising and experiences.

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