In 2007, Blogger Amy Tenderich posted her "Open Letter to Steve Jobs" in April, pleading with the Apple CEO to apply some of that company's design expertise to improving the lives of the 20 million American diabetics who rely on technology to manage their condition every day. Amy asked for better products for diabetics, but we recognized that those products had to add up to an experience that would satisfy their emotional and psychological needs. So we set out to develop an experience design concept that addressed user behavior and psychology as well as current technological trends to project how insulin pumps and glucose meters might work five years from now.

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