In another great collaboration with McCann Worldgroup we were asked to help launch Chicco (“KEE-KO”) - a prominent European baby gear brand - in the USA. To do this, we had to call on the range of our skills as designers, developers, technical strategists, animators and all around Renaissance folk. Taking point on the project, and in collaboration with Aerva, we figured out how to pull off an interactive experience integrating the worlds of webcams, websites, Times Square billboards, on-location cameras, and everything in between. The result: thousands of happy moms, dads and kids. It’s kinda complicated, so take a look. Also, please go to our Flickr page to see behind the scenes details:

Client: Chicco
Launch Date: February 2011

Agency: McCann Worldgroup New York
Creative Director/Art Director: Nathalie Brown
Associate Creative Director/Art Director: Karen Ingram
Creative Director/Writer: Steve Nasi
Executive Creative Content Producer: Catherine Patterson
Creative Content Producer: Stuart Shapiro
Chief of Staff: Mark Strong
Business Partner: Neely Baker
Project Manager: Lindsey Rogers
Group Strategy Partner: Jane Goodman

Production Company: HUSH
Creative Director/Partner: David Schwarz
Creative Director/Partner: Erik Karasyk
Producer: Jenn Mann
Director of Interactive: Tim Nolan
Art Director: Laura Alejo
Interactive Designer: Jen Lu
Lead Animator: James O'Brien
Animator: Wes Ebelhar
Assistant Animator: Justin Demetrician
Flash Developer: Nicholas Kircos
Technical Lead: Will Olbrys

Online Advertising Development: Modstar
Executive Engagement Officer: Biagio Black Goetzke
Production Manager: Marina Mezzogiorno-Brown

Website Hosting: Aerva
CEO: Sanjay Manandhar
Head of Engineering: David Crow
Interactivity Engineer: Rafael Mendiola
Software Engineer: Raam Dev
Software Engineer: Tony Aidamouni
Support Engineer: Jon Stoker

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