How much are you spending on advertising? Does it feel like an awful lot of cash?
Well is that money giving you a good return on investment and do you actually know how much you are getting in return for each advert and promotion you run?
It is surprising how many companies fail to measure advertising and fail to really make sure they are communicating the right messages.
Here's a quick guide from founder of PrintRepublic.co.uk Stefan Boyle
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