The new TOSHIBA 3D TVs turn 2D content into 3D entertainment. Or simply put: They turn 2D into 3D. The 60 second film conveys this simple message in a very unconventional, spectacular way. The idea started on a blank sheet of paper. And so does the film. A flat piece of white paper turns into a wonderful origami landscape that is full of amazing detail. A fascinating journey from 2D to 3D. The animated film was shot stereoscopically frame by frame. It uses no cgi and is the world's first stop motion ad in real 3D.

Done at Grey Worldwide with Bakery films Hamburg, Slaughterhouse and Stop Trick Hamburg.

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