"Of all the land disputes between indigenous communities and large landowners that have mushroomed in Argentina during the last decade, none acquired the public notoriety of the battle waged in the northern Patagonian province of Chubut in 2004. The David-and-Goliath elements of the confrontation ensured unprecedented media attention to an issue long neglected by mainstream Argentina".
source: nacla

Interview with Mr. Federico Sartor, head of Communication Benetton Holding.
Video made by: iMedia-Netherlands.