I shot this Safe Kids PSA for Bill Heffley who wrote, produced and directed it. Brian Kim created the cool animation on the sponge. We shot this on the Panasonic 500. We rented a Zeiss DigiZoom 6-24mm T1.9 B4 mount lens from HD Cinema. So it was odd seeing a $47,000.00 lens on a $15,000 HPX500. The Zeiss DigiZoom 6-24mm lens images are perfect at any focal length and well worth the $47,000. My favorite shot is the girl reaching into the bucket looking through the water. It took a couple of different ideas before we came up with shooting through a bottomless bucket inside a fish tank.

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