Mattmo has created a new campaign for L'Oreal's Helena Rubinstein brand in China, kicking off with an exclusive trip to Barcelona for the top Chinese beauty journalists. This luxurious cosmetic and beauty product line carries the innovations of today but also has a twist: the avant-garde boundary breaking powerful character of its female founder Helena Rubinstein. Her heritage and passion for art, travel and extravagance determined the itinerary for this bespoke trip, revealing a different side of Barcelona through the eyes of Helena Rubinstein. As well as defining the scenarios and the specific locations for the trip, Mattmo also created a custom-made city guidebook for this elite group, which provided the narration to their unique journey through the city.

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