We all want to be young. But what's it like being one of 300 million youth in China?

'We All Want To Be Young in China' was made in response to the popular youth culture video 'We All Want To Be Young', released last year. It's an inspirational, 3-minute crash course on the most important consumer in the world today: the Chinese youth.

Directed for enovate, China's leading youth insights company.

younginchina.cn

Credits:

Giuseppe Farina – Editor
Beibei Dai – Voiceover

Content remixed from – Charles Lanceplaine, Matthew Niederhauser, Massive Music Shanghai, MoritzHL, Matthias Löffler, Tommy Zhao, Laonei Beijing, Nick Peden, Coco Wang & Mi You.

enovate team:
Simon Cochrane, Beibei Dai, Jermaine Chen and Andy Miller.