Prizefighter photoshoot for marketing and advertising material prior to launch in Myer stores as well as launch in Westfield Parramatta. Models include Prizefighter sponsored Parramatta Eels NRL club players. Launch athletes include Parramatta Eels players plus boxing champions Vic Darchinyan and Lenny Zappavigna.
Photographer: David Mannah
Prizefighter Creative: Kristian Pechotsch
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