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A l'occasion de la Journée Mondiale de l'Eau le 22 mars prochain, Solidarités International et BDDP Unlimited lancent une campagne pour sensibiliser au fléau de l'eau insalubre.

On estime aujourd'hui que 3,6 millions de personnes décèdent chaque année des maladies hydriques provoquées par l'eau insalubre. Pour symboliser le danger silencieux et invisible de l'eau insalubre, BDDP Unlimited a choisi un parti pris à la fois minimaliste, esthétique et étonnant jouant exclusivement avec de l'eau et de l'encre. Le film illustre la capacité de l'encre à révéler ce qui est invisible.

Imaginé par BDDP Unlimited, ce film a été produit par Hush et réalisé par Clément Beauvais, jeune réalisateur, illustrateur, musicien et photographe. Sa palette de talents et sa maîtrise de différentes techniques lui ont permis à la fois de concevoir les dessins et la réalisation du spot. Un site internet votregouttedeau.org recueille les signatures de la pétition destinée à êtres remise en mains propres au Président de la République.
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To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by undrinkable water, making it the world’s leading cause of death.

Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012. To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.

The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot. The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site, votregouttedeau.org, will gather signatures for the petition.

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Totals 3M 3,530 55
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Feb 22nd 2,871 2 0
Feb 21st 4,730 3 0
Feb 20th 4,928 1 0
Feb 19th 5,765 1 0
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Feb 17th 5,888 4 0