Luke Williams, a Fellow at frog design and professor of innovation at NYU Stern, talks at the BRITE '11 conference about innovation strategies for brands and the danger of only connecting innovation to technology.

You may be interested in his new book "DISRUPT: Think the Unthinkable to Spark Transformation in Your Business." (Download a free chapter at: bit.ly/DISRUPTchpt1)

The BRITE '11 conference on brands, innovation and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. (briteconference.com | globalbrands.org)

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