Who Killed Deon (2010)
Directed by Simon Ellis (bubtowers.com)
An interactive advertising campaign designed to educate young teenagers about the risks of being charged under Joint Enterprise (playing a role in any serious crime could lead to being charged with the same crime as the main perpetrator).
The story introduces six characters, with six perspectives showing a different connection to the murder and why the character was charged for it.
The series was produced in DVD form and distributed throughout London by street teams over December 2010/January 2011. This final 'cinema version' of the film, telling the six character stories in one coherent strand, was exhibited in London theatres.
Awards:
-Grand Prix (BIMAS 2011)
-Grand Prix for Excellence in Digital Stakeholder Relations (Digital Impact Awards 2011)
-Gold, Innovative Media (Clio Awards 2011)
-Gold, Integrated Campaign (Campaign BIG Awards 2011)
-Gold, Integrated Campaign (London International Awards 2011)
-Gold, Digital - Public Service/Social Welfare (London International Awards 2011)
-Gold, Best Direction (Cresta International Advertising Awards 2011)
-Gold, Mixed Media (Montreux Advertising Festival 2011)
-Gold, Best Use of Online Video (Digital Impact Awards 2011)
-Gold, Best Use of Social Media Platforms (Digital Impact Awards 2011)
-Gold, Best Use of Online Video (Digital Impact Awards 2011)
-Winner, Public Sector Communication (IVCA Clarion Awards 2011)
-Winner, Government, Public Sector & Information (BIMAS 2011)
-Silver, Public Awareness (Cannes Lions 2011)
-Silver, Public Awareness (Creative Circle Awards 2011)
-Silver, Best Direction (Creative Circle Awards 2011)
-Silver, Best Editing (Creative Circle Awards 2011)
-Silver, Best Cinema Commercial (Creative Circle Awards 2011)
-Silver, Best Public Service Commercial (Creative Circle Awards 2011)
-Silver, Public Service Advertising (BTAA Arrows 2011)
-Silver, Cinema Advertising (BTAA Arrows 2011)
-Silver, Direct Response (BTAA Arrows 2011)
-Silver, Best Cinema Commercial (BTAA Arrows 2011)
-Silver, Digital Craft (Kinsale Sharks 2011)
-Silver, Digital Fresh Thinking (Kinsale Sharks 2011)
-Silver, Direct Response (Campaign BIG Awards 2011)
-Silver, Film (Campaign BIG Awards 2011)
-Silver, Interactive (Campaign BIG Awards 2011)
-Silver - TV/Cinema/Online - Public Service/Social Welfare (London Int’l Awards 2011)
-Bronze, Film Craft/Editing (Cannes Lions 2011)
-Bronze, Best Dialogue (Creative Circle Awards 2011)
-Bronze, Public Service (Clio Awards 2011)
-Bronze, Branded Content – Campaign (One Show 2011)
-Bronze, Branded Content – Single (One Show 2011)
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