Blazinstar Experiential worked with Radiator PR on pop-up shops in Shoreditch, Glasgow and Manchester to launch Relentless Energy Shots for Coca-Cola.
By providing enthusiastic, energetic brand ambassadors who took participant photographs, creating and managing an interactive microsite, we achieved both engagement and data capture objectives.
After the Brand Ambassadors took peoples photos and data in the pop-up shops, they gave them an energy shot and a wristband which directed them to the microsite voting gallery. Once on the site they could vote for their favourite photos for a chance to win gig tickets, and join ‘The Order’ relentless’s newsletter.
The competition was designed to provide a simple mechanic, enabling Relentless to forge long term relationships with the target audiences of young trendsetters and alternative lifestylers.
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