Adidas is set to launch a massive global advertising campaign created by Montreal agency Sid Lee.

Adidas Canada president Steve Ralph described the “All Adidas” campaign—which will debut in more than 100 countries on Wednesday—as a “one-brand anthem” that will promote each of the athletic apparel company’s three product lines: Performance, Originals and Style.

Brands: Adidas
Agency: Sid Lee, Montreal
Director: Romain Gavras
Music: "Civilization" from the new album from Justice.
Adidas Canada president: Steve Ralph
Adidas USA president: Patrik Nilsson

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