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This video summarizes the vision of the World Wide Web Foundation and provides one example of the work we are doing in Africa to empower farmers through the Web. Many thanks to our funder and partner, VU University, Amsterdam, and our other partners in W4RA, for their support in this particular initiative.

The Web Foundation is a new international non-profit organization founded by the inventor of the Web, Sir Tim Berners-Lee. The mission of the Foundation is to "advance the Web to empower people".

Why a "Web Foundation"? Communication, collaboration and creativity are critical to social and economic empowerment. The Web is the most powerful means for communication, collaboration and creativity in history. However, the Web is only being used by 1/4 of the Earth's population. The continued growth and advancement of a free and open Web are not guaranteed. There is much work to be done.

The Web Foundation works to catalyze global support for the Web, build local capacity to create accessible content, and promote research that accelerates the ability for individuals and organizations to harness the Web to address major societal challenges.

In this video, the work of the Foundation is illustrated with the story of how we are working to empower farmers in the Sahel region of sub-Saharan Africa. Through Web applications on mobile phones, community radio, ingeniously-simple agricultural techniques developed by a small number of local farmers can be quickly shared with the vast majority of farmers who need this knowledge to grow crops in arid environments.

Project Managers: Craig Heintzman, Steve Bratt
Agency: CP+B
Agency CW/AD: Andrew Caie, Jon Lane
Agency Producer: Natalie Sammut
Production Company: Tendril Design+Animation Inc.
Director: Alexandre Torres
Executive Producer: Kate Bate
Producer: Lucy O'Neil
Music & Sound Design: Silent Joe
Animation: Lev Bravo, Justin T. Lee, Leo Mateus
Compositing: Justin T. Lee

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