Roots & Hollers takes you inside the world of wild American ginseng, the legendary root linking Asia to the mountainous hollers of Appalachia for centuries. Considered a cure-all, wild roots sells for thousands of dollars in Asian markets. Hunting and selling ginseng is a valuable staple across Appalachia, bringing extra cash to help make ends meet. This half-hour documentary follows two budding businessmen, Jeremy Tackett and Terry Cable, as they try their luck in the underground trade of America’s most valuable root: Ginseng.

Roots & Hollers reveals the challenges diggers face as they try to eke out a living from this rare and valuable plant. It also uncovers new threats to this age-old subculture as urban sprawl, over-harvesting, and strip-mining radically alters the Appalachian landscape.

TRT: 26 minutes
Winner: 2012 Student Filmmaker Award, Wild & Scenic Environmental Film Festival;
2011 Excellence in Business Reporting Prize from the UC Berkeley Graduate School of Journalism.

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