Cross-cultural marketing experts Blue Flame Agency turned to ALT TERRAIN to come up with a street marketing stunt to create local and national buzz for P. Diddy's Last Train To Paris CD release.

Swapping out a few subway station signs with Last Train To Paris messaging on the morning of the CD release was a natural and effective fit.

The New York City guerilla marketing station domination advertising activation was organically picked-up by the Gothamist blog and then spread to mainstream media (e.g. The Daily News, Yahoo, AOL, XXL, etc.).

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