Purity Productions worked with Touch PR to create the Grant's Whisky, 'Garden After Hours' experiential sampling campaign. This video captures the campaign, the events visited and speaks to some of the consumers sampling the new drinks in the Garden After Hours environment.
The Grant's Whisky 'Garden After Hours' campaign was developed by Touch PR in conjunction with Grant's following some research early in 2008. This revealed that an increasing number of consumers were not only enjoying their gardens during the day but that there are certain species and varieties of plants and shrubs that can enhance the enjoyment of the garden during the evening. Working with celebrity gardener, Chris Beardshaw, the 'Garden After Hours' campaign helps lovers of both gardening and whisky how to make the very most of their outdoor space throughout the year.