Directed by Ragnar Agnarsson, SHAKE, showcases some of the best Icelandic fashion design talent.

SHAKE premiered at the opening ceremony for Design March design festival at the Reykjavík Art Museum, Hafnarhúsið on the 24th of March 2011. The video was met with great interest and appreciation as one of the first of its kind. The video will be used to promote Icelandic fashion and fashion designers all over the world.

SHAKE is produced for The Icelandic Fashion Institute and Inspired by Iceland. The video was made by Ragnar Agnarsson (director), Laufey Jónsdóttir (creative director), Ágúst Jakobsson (D.O.P) and is produced by Hugi Halldórsson. Eskimo Models provided the models.

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