“Paying Attention” concerns the politics, ethics and aesthetics of the attention economy. If an economy is, simply put, the mode by which a given society commodifies scarce resources, then the ‘attention economy’ situates human attention as a scarce commodity. This is the social and technical milieu in which web ‘native’ generations live much of their lives. The purpose of the 2010 conference was to address the contested ways in which we pay attention are culturally economically, and politically valued, all of which demand further ‘attentive’ study.
The 2010 conference Paying Attention addressed key questions like: What architectures of power are at work in the attention economy ? How is it building new structures of experience? What kinds of value does this architecture produce? The conference encouraged and propagated dialogue between researchers from the fields of Cultural and New Media Studies, Philosophy, Education, Communications, Economics, Internet studies, Human Computer Interface Studies, Art and Design. This event gathered the input and insights of creative practitioners exploring critical and alternative uses of new media forms and technologies.
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