In his BlogWell Austin presentation, "Inside Out: How Private Communities Catalyzed Our Social Media Efforts," InterContinental Hotels Group's Senior Manager, Social Media, Nick Ayres, shares how IHG used online communities to jumpstart its global social media programs.

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BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.

To learn more about BlogWell, visit socialmedia.org/blogwell/

BlogWell is produced by SocialMedia.org and GasPedal.

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