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Based on the principals of wine tasting, Rae Stones and Fiona Sanday, a creative team from OgilvyOne worked with greyworld, to develop an idea that takes taste data and creates a visualisation from it.
Partnering with Freggo ice cream, a luxury brand with an emphasis on ingredients and flavour, greyworld created four families of abstract visualisations, Creams, Chocolates, Fruits and Dulces, each with their own set of variables and rules.
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