TBWA Berlin has produced two mobile ads for Amnesty International Deutschland (Germany). The two ads will be available on the tablet-edition of "Die Welt" one of the leading German daily newspapers published by Axel Springer Verlag.

"The ads use the gesture technology of the iPad, they make it clear that daily human rights violations can’t be simply wiped away, "says Kurt Georg Dieckert, Executive Creative Director and Managing Director of TBWA\Berlin. "With one simple click users can directly support Amnesty International Germany."