In his BlogWell Austin presentation, REI's Manager of Digital Engagement, Jordan Williams, shares how REI is using location-based check-ins to build relationships and drive sales.

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BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.

To learn more about BlogWell, visit socialmedia.org/blogwell/

BlogWell is produced by SocialMedia.org and GasPedal.

Learn More: gaspedal.com and socialmedia.org

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