SLIMâs young directing duo ZCDC team up with Cutwater,
San Francisco to tackle Ray-Banâs newest campaign
with a style that sets them apart.

With seven short films hitting the web this
week (4/5/11), these two have managed to
stay true to their visual roots, focusing on
films that are all about great storytelling.

What makes this campaign stand out is
that each of the seven short films is
completely unique, even while the
overarching aesthetic keeps the
trademark look and tone of ZCDC.
Whether working with purely visual
storytelling, an actor driven piece or
straight narrative, this campaign is
thoroughly engaging. Having shot
and edited the pieces themselves,
ZCDC are part of the new generation
of directors that do it all.

Category: Clothing & footwear
URL: ray-ban.com/usa/neverhide/campaign
Client: Ray Ban
Agency: Cutwater, San Francisco
Production: Slim Pictures
Country: United States of America
Director: ZCDC
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Executive Producer: Tom Weissferdt
Producer: Bianca Darville
DoP: ZCDC
Agency Producer: Bill Spangler
Editor: ZCDC

The TV Commercial titled Tomatina was done
by Cutwater advertising agency for product:
Ray-ban Sunglasses (brand: Ray-ban) in
United States. It was released in the Apr
2011. Business sector is: Personal
effects - including perfumes, tobacco & luxury items.

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